An experiment investigating the links among online dating profile attractiveness, ideal endorsement, and romantic media

نویسندگان

  • Veronica Hefner
  • Julie Kahn
چکیده

This study was the first-ever experiment to test how ideal expressions in hypothetical online dating profiles and exposure to romantic media are related to profile attractiveness, romantic beliefs, and endorsement of ideal partner characteristics. The sample contained 249 undergraduate students from a small, southwestern university. The study is a one-way experiment, with five manipulations and one control group. Results revealed that exposure to the conditions featuring any ideal content produced stronger endorsement of romantic beliefs, but not ideal partner characteristics. Consuming romantic media predicted stronger endorsement of romantic beliefs and higher ratings of profile attractiveness. Results support the heuristic processing model of cultivation. 2014 Elsevier Ltd. All rights reserved.

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عنوان ژورنال:
  • Computers in Human Behavior

دوره 37  شماره 

صفحات  -

تاریخ انتشار 2014